Facial serums are lightweight, highly concentrated skin care products designed to address specific skin concerns and deliver a potent dose of active ingredients. Serums are typically used after cleansing and toning, but before moisturizing in your skin care routine. Selecting the right serum formula is crucial for achieving your skin care goals.
Read MoreThe first retinoid was approved back in the seventies for treating acne, but since then retinoids have become more and more popular, and now skin care products containing some form of retinoid are popular for anti-aging as well as acne. What are retinoids, and why are they so effective?
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